Introducing the third ‘Shelf Talk’ by HEINEKEN UK – a series of reports, shedding light on key opportunities in the category and offering tips on how stores can grow their cider and beer sales.The third issue looks at the booming Premium Lager category, observing the key trends shaping the category, providing tips on which sub-categories to stock, and takes a look at the tactics retailers can use to maximise sales. The build-up to winter presents a huge opportunity for premiumisation, so we hope you find this report useful!Below are just some of our findings to give you a taster of what to expect from the full report: Want to find out more? Click here to view the full report.The Grocer may use your contact data to keep you informed of its products and services by email. You can withdraw your marketing consent at any time by clicking the unsubscribe link in such email or by sending an email to [email protected] More information on our processing can be found in our Privacy Notice. By submitting this form, you acknowledge that you have read and understand our Privacy Notice.