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Velocity Frequent Flyer and BP announce partnership


first_imgVelocity Frequent Flyer and BP have announced an Australian-first partnership that will see an award-winning airline loyalty program enter into a direct partnership with one of Australia’s largest fuel retailers.The multi-year partnership will allow all members of Velocity Frequent Flyer to earn Points on fuel and retail spend at BP by simply swiping their Velocity card in store.This is the first time an airline loyalty program in Australia has brokered a direct partnership with a fuel provider and will close a gap in the market.Velocity Frequent Flyer chief executive officer Neil Thompson, said that buying fuel is an easy way for customers to earn frequent flyer points.“We recognise the importance of rewarding our members on everyday spend and we are thrilled to announce a direct partnership with one of Australia’s leading fuel retailers,” Mr Thompson said.BP Australia and New Zealand president Andy Holmes, said that the partnership is exciting for BP in Australia.“BP’s partnership with Velocity Frequent Flyer is an exciting new direction for BP in Australia, and is part of our commitment to grow our retail business in the Australian market,” Mr Holmes said.The ability to earn Points through BP retailers will commence in early 2015 and to support the partnership, BP will also launch a mechanism for customers to participate instore and earn Points through Velocity Frequent Flyer on same day purchases.The partnership follows Velocity Frequent Flyer program reaching more than 4.5 million members.Source = ETB Travel News: Lewis Wisemanlast_img read more




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