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While correlating user behavior to the business model is the only way to judge revenue performance, surprisingly few publishers can differentiate between a page view that is aligned to the business model vs. a page view that is not. Consequently, many publishers are chasing low value page views and jeopardizing their long-term viability. Might as well hire some bots…Matt Shanahan is vice president of strategy at Scout Analytics, a specialist in digital revenue optimization. Measuring the number of page views as a key performance indicator (KPI), is a growing practice among publishers. In fact, editorial and development teams are increasingly being rewarded for boosting page views, with some publishers even shaping their entire site just to generate page views.That is not a business model! Let me prove it with an extreme example.Any publisher can deploy bots to generate page views for their site. No advertiser will pay for those page views, because the page views have no advertising value. While page views could be used as a KPI by the editorial team to generate more content for bot consumption, no revenue is coming through the door to keep them employed.The right metric for publishers should be revenue performance indicators (RPI), which means the metrics tie directly to the business model. Many publishers are looking to build recurring revenue streams from loyal audience members, and in this case, RPIs such as audience size, loyalty, and level of engagement are meaningful. However, some publishers are relying on non-recurring revenue from SEO acquired visitors, and in this case, RPIs such as percentage share of search and time on site become more relevant. In paid content, RPIs such as price per article or price per device become critical. And for all of these business models, average revenue per user (ARPU) is the RPI for benchmarking efficiency and profit (see my post on ARPU here).
2019 Cadillac Escalade review: Large, luxurious and long in the tooth 0 Post a comment Now playing: Watch this: 76 Photos Review • 2019 Ford Expedition Review More about 2019 Ford Expedition Max Platinum 2018 Ford Expedition Max Platinum: Large and luxurious More From Roadshow 2019 Ford Expedition Max Platinum: Large scale meets upscale 2020 Cadillac CT6 first drive: Going out with a Blackwing bang Ford Share your voice 2019 Chevy Colorado ZR2 Bison: An off-road animal Tags Ford Enlarge ImageFord’s largest SUV is set to once again be crowned a king … of the ranch. Antuan Goodwin/Roadshow Last seen in 2017, the King Ranch name is coming back to the Ford Expedition, and it may be a tempting upgrade for buyers looking for just a little more bling.For the 2020 model year, Ford order guides show the big SUV will once again offer the King Ranch edition, slotting between the Limited and Platinum trims. Effectively, it might be a nice little half-step for buyers looking for extra gear without taking a full step into the expensive Platinum trim.CarsDirect, which first reported on the order guide on Friday, said the Expedition King Ranch will set a buyer back $74,290 after a mandatory destination charge. Adding four-wheel drive will cost an extra $3,130. It’ll also be available for both the standard Expedition and the larger Expedition Max; the latter will start at $76,985 including destination. Since Ford isn’t ready to show us the King Ranch just yet, all we can do is describe what’s set to differentiate the model from other Expeditions. Per the order guide, the exterior will sport a Stone Gray trim on the bumpers, roof rails and a set of power running boards. To beef things up further, there’ll be a set of 22-inch six-spoke aluminum wheels with painted pockets, too. Taking a seat inside the Expedition King Ranch will reveal loads of King Ranch branding, naturally. The interior will be awash in Del Rio leather with King Ranch logos embossed on each row of seats. The same logo will be present on the floor mats and aluminum door plates. A 360-degree camera with a split-view function will be standard equipment and the power-folding mirrors will match the rest of the exterior’s Stone Gray look.Ford hasn’t detailed the 2020 Expedition’s changes yet, but you can bet it will be keen to underscore the King Ranch’s return when it’s ready. SUVs 5:47
Injured Rohingya dies at CMCHOne of the two Rohingyas, who were shot injured on Bangladesh-Myanmar border in Teknaf upazila of Cox’s Bazar, succumbed to his injuries at Chittagong Medical College Hospital (CMCH) on Saturday, reports UNB.The deceased Mohammad Musa, 22, son of Ismail, was from Maungdaw area in Rakhine State of Myanmar.CMCH police outpost in-charge sub-inspector Jahirul Islam said that two injured Rohingyas were brought to the hospital in the morning.“One of them succumbed to his injuries after one hour of admission,” he added.The condition of another Rohingya — Md Mokter, 27, son of Gul Mohammad Sheikh — who is undergoing treatment at the hospital, is critical, he added.Deceased Musa’s cousin, Kawser, said bullet-injured Musa and Mokter entered Bangladesh though sea route at around 2:00 am on Friday following fresh tensions in Rakhaine State of Myanmar.They sustained bullet injuries in Rakhine State around 3:00am on Thursday.
Kashmiri villagers carry the body of Zubar Ahmad, one of the killed rebels during his funeral at Shopian, south of Srinagar, India on 1 April. Photo: APA security clampdown and a strike sponsored by separatists fighting against Indian rule have shut most of Indian-administered Kashmir a day after deadly protests and fierce fighting killed 16 combatants and four civilians.Armed police and paramilitary soldiers in riot gear fanned out across the region Monday and are patrolling streets in anticipation of anti-India protests and clashes.Authorities have also clamped a curfew in the old parts of Kashmir’s main city of Srinagar, the urban centre of protests and clashes against Indian rule.India and Pakistan each administer part of Kashmir, but both claim the territory in its entirety. Rebels have been fighting against Indian rule since 1989. They demand that Kashmir be united either under Pakistani rule or as an independent country.